AXEL HOFFMANN
Since the age of ten, Axel Hoffmann has always been around cameras and stages, and he has been working professionally as a passionate director for about 20 years. His German roots—marked by meticulous preparation and organizational talent—complement his chosen home in Austria, characterized by flexibility and improvisational skills. Whether as a director of visuals for live television shows, a filmmaker for fictional TV series, or an event director for luxury events, this versatile director is familiar with every genre and draws on years of professional experience. Some of the most renowned broadcasters and companies count him among their clients.
I offer:
Directing for large-scale events
Visual direction (live & staged)
Directing for advertising
Show calling for musicals
My credo:
Form follows content
My approach:
Meticulous preparation – strong team leadership
Perfect execution – budget-oriented thinking
Are you planning an event? Are you investing a significant amount of money and rightly expecting a seamless process? Content is becoming cheaper to produce, while procedures are growing increasingly complex. I am happy to handle all aspects of your event to guarantee its success! Whether it’s purely execution or even from the planning stage, I also offer my extensive expertise in both conceptualization and dramaturgy. I serve as the interface between technology and creatives, ensuring every event is a success. My satisfied clients include Hermès, Chanel, Moncler, Siemens, Ritz-Carlton, Nivea, Life Ball, the Schwarzenegger Climate Initiative, and many others.
In recent years, hybrid events have become increasingly significant. My experience as an event and TV director combines the best of both worlds, making your event a visible success both on-site and online or on home TV screens. My background in managing large-scale events and collaborating with renowned figures from politics, art, and culture guarantees the best execution of your event!
Or are you organizing a musical concert event? As an experienced visual director, I skillfully stage the performance and capture the moment for eternity. From “Mulan” at the Vienna State Opera to the worldwide success of “Elisabeth – The Musical” in front of the imperial Schönbrunn Palace, I know exactly what concert broadcasts require! Additionally, in my role as show caller for Vereinigte Bühnen Wien, I have perfected the utmost precision in world-class stage performances.
Or are you preparing a TV show or TV series? Whether it’s culture, political talk, news, music, sports, or entertainment – I have extensive references in every genre and will work with you to achieve maximum impact!